For agencies · White-label animation
Your agency's animation studio.
An animation department you can plug straight in.
For small and medium-sized agencies without animators in-house. We work under your name, from your email address, in your meetings and to your process, so your client only ever sees your agency.
White labelyour name, never ours
Part of your teamyour email, meetings & timesheets
You win the work and keep the client. We make the animation, quietly, as part of your team. No hiring, no extra overheads, and a new service you can sell from tomorrow.
How we work with agencies
We fit around the way you work.
Whatever your agency needs from a supplier, we'll do it. These are the things agencies ask us for most.
Your name on it
Fully white label. Our name doesn't appear on the work, the files or the credits, and we won't contact your client unless you ask us to.
Your email address
Want every message to come from your agency? We'll happily work from an email address on your domain.
Your meetings
We'll join client calls and pitches as members of your staff, or stay behind the scenes. Your call.
Your timesheets
We'll log our time the way your agency does, in the format you need, so it drops straight into your billing.
Your policies
Confidentiality, sign-off, security, file handling: whatever your organisation's policies ask of a supplier, we work to them.
Your scale
One 30-second animation or an ongoing partnership. Bring us in when you need us, without hiring anyone.
Why agencies bring us in
A whole studio, not one freelancer.
We've been making animation for agencies and brands for over 15 years, from the Santander campaign with Lewis Hamilton to work for Pfizer through McCann Healthcare.
We've worked alongside agencies and studios including McCann Healthcare, BBH, Passion Pictures and Blink Ink, so we know how agency projects run.
2D, 3D, photo-real, motion graphics and visual effects, made by one team at our studio in Stoke-on-Trent. One supplier, whatever the brief.
What we make
The styles and specialisms you can sell.
Add any of these to your agency's offer. We'll match your client's brand and your creative direction.
Animated adverts & campaigns
Character-led TV, cinema and social adverts that stop the scroll and stay in the memory, cut to every size and platform your campaign needs.
Good for brand launches, social campaigns, TV and online spots
See our marketing work →
3D animation and photo-real visuals
Products, places and processes built in 3D, from stylised characters to photo-real renders of things that don't exist yet or can't be filmed.
Good for product launches, architecture and engineering, technical explainers
See our work →
Safety and induction animation
Site inductions and safety films people actually remember, accurate to the client's site and rules, and easy to update when things change.
Good for clients in construction, utilities, manufacturing and the public sector
See our safety work →
Motion graphics & animated data
Numbers, reports and big ideas turned into clean, on-brand motion graphics that explain in seconds what a slide deck takes pages to say.
Good for annual reports, campaigns, internal comms and presentations
See our work →
2D characters and explainers
Hand-crafted 2D animation and character design that gives a brand a personality, from short explainers to whole series.
Good for explainer videos, brand characters, e-learning and social content
See our explainers →
VFX & compositing
Visual effects for adverts, music videos, TV and online content, from clean-ups and compositing to full CG, by the team behind Telly Award-winning work for ITV.
Good for live-action shoots, music videos, TV and branded content
See our VFX →How a project runs
Four steps, all under your name.
- You brief us
Share the brief, your client's brand and any rules we need to follow. We work to your confidentiality terms from the first call.
- We plan and quote
A clear quote and plan, then script, storyboard and style frames you can present to your client as your own.
- We animate
Check-ins at agreed stages, so you always have something to show your client and feedback goes through you.
- We deliver
Every format and size you need, unbranded and ready to hand over under your agency's name.
Kind words
What agencies say.
“This company is a cut above the rest and we highly recommend, and am looking to working with many of my clients in the future with this team of associates.”
“The final product has been met with great satisfaction from the client and we hope to bring you guys in on any future projects we are working on.”
“The team at Carse & Waterman are not only brilliantly talented but utterly committed and great communicators. They went above and beyond the call of duty for our project.”
Questions agencies ask
Good to know.
Will you ever contact our client directly?
No. Unless you ask us to, everything goes through you. If you'd like us in the room, we'll be there as part of your team.
Can you join pitches and client meetings?
Yes. We'll join pitches, kick-offs and review calls as members of your staff, using your email address if you'd like.
Do you only do animation?
Animation is what we do: 2D, 3D, photo-real, motion graphics and visual effects. We'll happily work alongside your copywriters, designers, voiceover artists and sound team.
Can you work to our processes and paperwork?
Yes. Timesheets, supplier forms, confidentiality agreements, approval stages: tell us what your agency needs and we'll work that way.
How much does it cost?
Every project is different, so we quote each one. For a ballpark figure in under a minute, try our animation cost calculator.
Need an animation department? Let's talk.
Tell us about your agency and the work coming up. Call 01782 414941 or email info@carseandwaterman.com.
