Animated explainer videos & marketing
Win hearts. Drive results.
Animated explainer video production for businesses and brands. Custom animation that grabs attention in a crowded market, makes a complicated message clear, and turns viewers into customers.
Hard to swipe pasthooks that stop the scroll
Rememberedwhen they’re ready to buy
As one of the UK’s leading animation studios and explainer video companies, we use storytelling to cut through crowded markets, explain complex ideas simply, and build campaigns people remember.
Why video marketing?
Three jobs a great animation does.
In a digital world, animated marketing videos help you:
Grab attention
Engaging hooks that are hard to swipe past, so you get noticed in a busy feed.
Communicate clearly
Visual stories that land, even with people who have limited English or a short attention span.
Be unforgettable
Characters and stories that stick, so when people are ready to buy, they remember you.
The difference
Nettles or bees?
Marketing that fails
- Invisible brand. Overlooked by the customers you’re trying to reach.
- Mixed messages. People don’t “get” what you stand for.
- No connection. Your content doesn’t spark interest or trust.
- Quickly forgotten. It fades before it makes an impact.
Animated marketing
- Stands out. Instantly noticed in a crowded space.
- Clarity. Your message and brand are easily understood.
- High engagement. Viewers stop scrolling and watch.
- Memorable impact. You stay top of mind with your audience.
Case studies
Stories that moved people.
Careers and Enterprise
Connecting UK employers and educators
- The challenge
- A new nationwide scheme to connect schools and businesses and help teenagers into meaningful careers needed a launch with impact.
- What we did
- Polished animation woven together with live-action footage filmed at JCB, featuring students already on placements. The animation turned policy detail into a story educators and employers could see themselves in.
- The result
- A nationwide launch that inspired, opened doors for a new generation and built trust in C&E.
A Star Tutoring
A warning parents took to heart
- The challenge
- After 15 years preparing children for exams, A Star saw too many parents arrive at the last minute hoping for a miracle, leading to costly, high-pressure tuition.
- What we did
- An animated story that spoke to parents on an emotional level, showing why starting early matters.
- The result
- Greater awareness among parents and, ultimately, more conversions.
Vast
Important advice people actually share
- The challenge
- Vast supports people facing real challenges, from neurodiversity to loneliness, but in a noisy world important messages are easily lost.
- What we did
- Computer stop-motion animation that brought wooden peg people to life on a hand-crafted miniature street, acting out everyday scenarios.
- The result
- An unexpected approach to serious topics that made the message memorable and shareable.
Kind words
What our clients say.
“The team at Carse & Waterman are not only brilliantly talented but utterly committed and great communicators. They went above and beyond the call of duty for our project and I thank them dearly.”
“This company is a cut above the rest and we highly recommend, and am looking to working with many of my clients in the future with this team of associates.”
“The final product has been met with great satisfaction from the client and we hope to bring you guys in on any future projects we are working on.”
Invest in your marketing
Whatever you need it to do.
Response marketing
That drives leads. Videos built to get people to act now: enquire, sign up or buy, from B2B explainer videos to consumer campaigns.
Brand marketing
That builds relationships. Stories that make people know, like and trust you for the long run.
Good questions
Explainer video questions, answered.
- How much does an animated explainer video cost?
- It depends on length, style and how much is custom-made. Our animation cost calculator gives you a ballpark figure in under a minute.
- How long should an explainer video be?
- For most websites and social channels, 60 to 90 seconds. Long enough to explain one idea well, short enough that people watch to the end.
- Do you write the script?
- Yes. Most projects start with us helping you work out the one thing your audience needs to understand. Then we write the script, design the look and animate it.
Ready to win some hearts?
Tell us what you’re trying to achieve and we’ll show you how animation can get you there.
