MedTech & medical device animation
Show how it works. Inside and out.
3D medical animation for medical device and health-tech companies. We show what your technology does inside the body, how to use it properly and why it matters, so clinicians, buyers, investors and patients get it first time.
From CAD to clearbuilt from your engineering files
Accuratesigned off by your experts
Medical accuracy we've been trusted with by
- McCann Healthcare
- NHS services
- UK Biobank
- King’s College London
- Keele University
What we make for MedTech
One device. Every audience.
The people who need to understand your technology all need something different. We make the film for each of them.
Mechanism of action
3D animation that shows what your device does inside the body, in a way a slide or a diagram never can.
For clinicians and surgeons
How-to-use & training
Set-up, use, cleaning and troubleshooting, step by step, so your device gets used properly every time, wherever it's used.
For clinical teams and users
Launch & exhibition films
Eye-catching product films and looping stand videos that stop people walking past at conferences and trade shows.
For sales, marketing and events
Investor & pitch films
Your technology and the problem it solves, explained in the first minute, for people who aren't engineers or clinicians.
For investors and partners
Interactive 3D & AR
Models people can turn, open up and explore on a tablet, a stand or in augmented reality, built in real-time 3D.
For sales demos and stands
Patient information
What to expect from a device or procedure, in plain language, so patients feel prepared rather than anxious.
For patients and families
How it works
From CAD files to crystal clear.
We build your animation from the same files your engineers use, so what's on screen matches the real thing.
- Send us your files
CAD models, drawings, instructions for use and your key messages. We work to your confidentiality terms from the start.
- We build it in 3D
An accurate, lightweight 3D model of your device, ready for cutaways, x-ray views and exploded views.
- You check every frame
Script, storyboard and animation reviewed by your clinical, regulatory and marketing teams, so every claim is one you've approved.
- One model, many films
The same 3D model becomes your launch film, training videos, stand loop, social cut-downs and interactive demo.
Proven in healthcare
Where accuracy really matters.
Explaining MRI scans to participants
UK Biobank
Our explainer videos showed participants what happens in an MRI scanner before they arrived, reducing anxiety and helping the scans run smoothly.
Engineering, brought to life
Our 3D product animation
We regularly turn engineering CAD into clear 3D animation that shows how a product works and why it matters. Read how we do it →
We've also won an award for our healthcare work with McCann Healthcare. See all our healthcare and pharma work →
C&W have delivered an excellent job by producing a high-quality animation to help us disseminate our research to a wide audience. They are a joy to work with, clearly explained the process, and went the extra mile.
Dr Thomas WardKing’s College London
Why animation for MedTech?
See the invisible. Explain the complicated.
Animation shows what cameras can't film and words struggle to describe:
Inside the body
Show your device working where no camera can go, at the scale and speed that makes it make sense.
The same story, every time
Every rep, distributor and trainer shows the same clear, approved explanation, in any language.
Updates with your product
When your device changes, we update the 3D model, not reshoot a film, so your videos keep up with your product.
Why it matters
When a device is hard to explain…
Without a clear explanation
- Demos depend on who's in the room that day
- Buyers can't see the benefit, only the price
- Users skip the instructions and use it wrongly
- Training means travel, time and repetition
- Investors lose the thread in the first minute
With MedTech animation
- Every audience sees the same clear, approved story
- The benefit is visible, not just described
- Correct use is shown step by step
- Training travels anywhere, at any time
- Your technology makes sense in seconds
Good questions
MedTech animation questions, answered.
- Can you animate our device from our CAD files?
- Yes. We build the 3D model from your engineering files, so what's on screen matches the real device. If you only have drawings, photos or a prototype, we can work from those too.
- Can the animation go through our clinical and regulatory review?
- Yes. We share the script, storyboard and animatic for review before final animation, so every claim on screen is one your clinical, regulatory and marketing teams have approved.
- Can one 3D model be used for more than one film?
- Yes, and it's the most cost-effective way to work. The same model becomes your launch film, training videos, exhibition loop, social cut-downs and interactive demo, and it's updated when your product changes.
Got a device that's hard to explain?
Send us what you've got, from CAD files to a rough sketch, and we'll show you how to make it clear to the people who matter.
