Healthcare animation & video production
Complex health messages, made human.
From patient information videos to pharma animation that shows a drug’s mechanism of action, we turn treatments, services and research into stories patients, families and the public understand, without losing the accuracy that matters.
Clear, not dumbed downsimple without losing integrity
Award-winningfor McCann Healthcare
Trusted with healthcare messages by
- McCann Healthcare
- NHS services
- UK Biobank
- King’s College London
- Keele University
- VAST
Featured project
An award for McCann Healthcare.
The treatment didn’t promise a dramatic cure. It simply helped patients lead more ordinary lives.
- The challenge
- McCann Healthcare needed to communicate the impact of a new schizophrenia treatment, honestly and memorably.
- What we did
- Plasticine animation: a looming clay monster is scrunched up by a scientist’s hand, then the same clay is reshaped by the man it once haunted into a family car.
- The result
- An everyday medical benefit told as a simple, metaphorical story. Engaging, memorable and award-winning.
More healthcare work
From waiting rooms to research labs.
Simplifying complex services for NHS patients
NHS
The NHS needed to tell the public about their care services. Our videos turned complex service descriptions into clear, relatable stories that spoke directly to patients and carers.
Explaining MRI scans to the public
UK Biobank
To prepare participants for MRI scans, our explainer videos demystified the process, reduced anxiety and increased compliance, making a medical procedure feel accessible and safe.
Explaining university research findings
King’s College London & Keele University
When universities needed to share healthcare research with mass audiences, our explainer animations translated academic reports into engaging stories that stuck with viewers.
Public health messages that don’t feel like announcements
Stokie Street / VAST
Complex topics like vaccination, exercise and mental health, told as short, character-led stories rooted in everyday life, with real voices that make them feel human and easy to engage with.
C&W have delivered an excellent job by producing a high-quality animation to help us disseminate our research to a wide audience. They are a joy to work with, clearly explained the process, and went the extra mile to ensure we were 100% happy.
Dr Thomas WardKing’s College London
Why animation for healthcare?
Accessible to everyone. Accurate for experts.
Animation makes complex information accessible to all by:
Grabbing attention
Engaging visuals that make a good first impression and hold attention, even in a busy waiting room.
Communicating clearly
Messages that land with people who have little or no experience of your topic.
Keeping its integrity
Information simplified without being compromised, so clinicians and researchers can stand behind it.
Why it matters
When the message doesn’t land…
When healthcare messaging fails
- Patients miss treatments and skip check-ups
- Messages fail to hook and hold attention
- Families are left confused, frustrated and unsupported
- Drop-out rates rise and resources are wasted
- Research never reaches the people it’s meant for
With animated healthcare videos
- Patients feel informed, confident and supported
- NHS and healthcare resources are put to better use
- Families understand the latest research and treatments
- Complex jargon becomes clear, everyday language
- More lives improved, more outcomes achieved
Good questions
Healthcare animation questions, answered.
- How long does a healthcare animation take?
- Most of our healthcare films take 6–10 weeks from brief to final delivery, including time for medical and regulatory review. We build review rounds into the schedule from day one.
- Can you work with our medical, legal and regulatory review team?
- Yes. We work with pharma, NHS and university teams who need sign-off at each stage. We share scripts, storyboards and animatics for review before any final animation is made.
- 2D or 3D for medical animation?
- 3D is best for showing how a treatment works inside the body. 2D is often quicker and clearer for patient pathways, services and behaviour change. Many of our films mix the two.
Got a health message that needs to land?
Whether it’s a treatment, a service or a research finding, tell us who needs to understand it and we’ll help you find the clearest way to show them.
