Healthcare Animation & Video Production
Turning complex healthcare messages into stories people understand.
A Healthcare Award for McCann
When McCann Healthcare needed to communicate the impact of a new schizophrenia treatment, the challenge was clear: the drug didn’t promise a dramatic cure — it simply helped patients lead more ordinary lives.
We used plasticine animation to bring that benefit to life. A looming clay monster was scrunched up by the hand of a scientist, and the same clay was reshaped by the man it once haunted into a family car, carrying him and his loved ones to the beach.
By turning an everyday medical benefit into a simple, metaphorical story, we made the message engaging, memorable — and award-winning.
Simplifying Complex Services for NHS Patients
When the NHS needed to inform the public about their care services, our videos turned complex service descriptions into clear, relatable stories that spoke directly to patients and carers.
Explaining MRI Scans to the Public
When UK Biobank needed to prepare participants for MRI scans, our explainer videos demystified the process, reduced anxiety, and increased compliance — showing that animation can make medical procedures feel accessible and safe.
Explaining University Research Findings
When universities like Keele and King’s College London needed to share healthcare research with mass audiences, our explainer animations translated academic reports into engaging stories that stuck with viewers.
Kings College London
‘C&W have delivered an excellent job by producing a high-quality animation to help us disseminate our research to a wide audience. They are a joy to work with, clearly explained the process, and went the extra mile to ensure we were 100% happy.’
Dr Thomas Ward
Why Use Animation for Healthcare?
Make complex information accessible to all by:
Grabbing attention instantly with engaging visuals that make a good impression.
Communicating clearly, even to those with little to no experience of your topic.
Simplify information without compromising its integrity.
When Healthcare Messaging fails:
Patients miss treatments and skip check-ups
Messages fail to hook and hold attention
Families are left confused, frustrated, and unsupported
Drop-out rates increase, resources are wasted
Research outcomes never reach the people they’re meant for
Animated Healthcare Videos:
Patients feel informed, confident, and supported
NHS and healthcare resources are put to better use
Families understand the latest research and treatments
Complex jargon is turned into clear, everyday language
More lives are improved, and more outcomes achieved
Any Questions?
Whether you need response marketing that drives action today or brand marketing that builds recognition for tomorrow, animation gives you the power to stand out and be remembered.
📩 Let’s talk about the campaign you need to create.