The C&W Animation Toolkit

Start your animation journey here.

Four free programs. Plus the people skills that matter even more.

This is the toolkit we’d hand anyone who asked us, “How do I get into animation?” Learn the same software we use every day, see how a real studio works, and find out which skills make someone brilliant to work with.

iMe holding a signpost

Here’s the secret

The software is the easy bit.

We can teach anyone which buttons to press. What makes someone brilliant in a studio is how they listen, share ideas, take feedback and look after the people around them. Animation is a team sport.

How we work

From challenge to impact.

Every project at Carse & Waterman goes through three stages. Here’s what happens in each one, and the skills you’d use.

  1. 1

    Understand the audience

    We meet the client, ask a lot of questions and find out who needs to understand this, what matters to them and what we need them to think, feel or do.

    In the room: the client, a producer, a director

    ListeningCuriosityEmpathyAsking good questions
  2. 2

    Shape the message

    We simplify the idea, find the story and plan it: a script, a storyboard and designs. The client sees it at every step, so there are no surprises later.

    In the room: writers, designers, storyboard artists

    Explaining simplySharing ideasTeamworkTaking feedback
  3. 3

    Make it land

    We animate, add sound, review, polish and deliver. Work is checked by the team and the client in rounds of feedback until it’s right.

    In the room: animators, editors, sound, the whole team

    ReliabilityProblem-solvingGiving kind feedbackResilience

Skills we value

Twelve skills that make a great teammate.

Tap a card to see what it looks like in our studio, and one way to practise it this week.

Try it

What would you do?

Four real studio moments. There’s no trick: pick what feels right and see what we’d suggest.

The humans

Meet some of the team.

Every guide comes with a word from someone who uses that tool for real.

Meet everyone →

Teachers, youth groups, careers leads: let’s talk.

We love showing young people what a creative career really looks like. Get in touch about talks, visits and hands-on sessions.

Let’s talk →