A Christmas note from Carse & Waterman
Yes, it’s a potato.
Every business starts out much the same: a bit dirty, a bit wonky, but full of raw potential. Press play to find out why we sent you one.
The film
Don’t just be a spud.
Ninety seconds on family, burnout, crisps, and what it really takes to stand out.
Meet the family
Every spud ends up somewhere.
In the film you’ll meet the relatives. You might recognise a few businesses in them, too.
The brothers & sisters
“All went to work at the burger chain. High volume, zero identity.”
The lesson: when you look like everyone else, you’re easy to swap for the next one.
Maris Piper & King Edward
“Premium spuds. Chosen on purpose.”
The lesson: be brilliant at one thing for the people who value it, and they’ll ask for you by name.
Cousin Charlie
“Came back from the States as a crisp.”
The lesson: same spud, smarter packaging. A fresh idea can take you places the old one couldn’t.
Mum & Uncle
“Mum got mashed by corporate burnout. Uncle tried scaling up and got completely baked.”
The lesson: busy isn’t the same as going somewhere. Without a clear direction, the market cooks you.
Dad
“Standard spud gun ammo. Sometimes a battery.”
The lesson: powering someone else’s thing is useful, but nobody remembers your name.
Our hero
“I don’t want to just be another spud.”
The question: what makes you different, and does everyone know it?
The inner circle
Some spuds stand out.
In the film’s final shot, a few very special potatoes sit front and centre. Recognise anyone?
Woolcool
Wrapped in sheep’s wool insulation. Warm, natural and eco-minded.
In a world full of generic spuds, the best businesses stand out.
They have something distinct about them.
Your potato, your call
Things to do with your spud.
Give it a name
Every great brand starts with one.
Desk mascot
Promote it to office morale officer for the new year.
Roast it
It’s a good one. Christmas dinner, sorted (partly).
Ask the question
What makes your business stand out? Then tell us.
Don’t just be a spud. What makes you stand out?
Not sure yet? That’s exactly what we help with. Merry Christmas from all the humans at Carse & Waterman. Let’s find your thing in the new year.