Yes. That's a potato.
Sorry. We know it's a strange thing to find on your desk. Press play and it'll all make sense in about 90 seconds.
- A potato.
- A perfectly good business that looks, sounds and feels exactly like everyone else's.
"Great product, shame about the spud."
Most spuds are good businesses. They're just being served raw. Nobody stops scrolling for a plain potato, but give the same potato a shape, a story and a bit of personality and people queue for it.
Three questions to ask KMF's potato
What does KMF look like to a stranger?
Not to you. To someone with three seconds and no context.
What's the one thing KMF should be known for?
If you can't say it in a sentence, nobody else can either.
Does anyone feel anything when they see it?
People don't remember information. They remember how something made them feel.
So, is KMF a spud?
Most businesses have one communication problem that keeps coming back. Tell us yours in a few words, or pick the one that sounds most familiar.
Pick a problem or type one in, and we'll tell you which spud it is.
Book a Spud Check
Half an hour, on a call or over a brew at The Bank in Stoke. We'll look at one thing KMF finds hard to get across. A week later you get a one-page Potato Report:
- 1What your potato looks like to a stranger
- 2The one thing it should be known for
- 3What we'd do about it, with a rough cost and timeline
If we can't find one thing worth improving, lunch is on us.
No sales pitch. If now's not the right time, the potato's still yours.
Lovely. That's booked in.
Daniel or Gary will be in touch within a couple of days to find a time.
Demo page: nothing has been sent. On the live site this goes straight to the studio.
We're Carse & Waterman.
A visual communication studio in an old bank in Stoke-on-Trent. For 17 years we've helped businesses explain complicated things so people understand them, remember them and act on them. Mostly with animation. Occasionally with potatoes.
And plenty of manufacturers, universities and businesses just down the road.
Alpha isn't a spud. But you probably know one.
You've seen what happens when a message gets the right treatment. If someone you know has a great business hiding in a plain potato, tell us who. We'll send them a box of their own and tell them it was your idea.
Plant it in March.
It's a seed potato. Pop it in a pot or a patch in March and by summer you'll have a crop. Some potatoes grow. Send us a photo with #DontBeASpud.
Thanks for giving our potato a few minutes of your day.
Daniel & Gary