Policy 03
Accessibility
“Good communication only works when people can access and understand it.”
Accessibility is part of our visual communication practice, not an optional finishing touch. We aim to make our workplace, website and communications accessible, and to remove barriers wherever it’s reasonable to do so.
At a glance
The short version.
WCAG 2.2 AA as our benchmark
Our normal standard for new web work, and a practical reference for other digital content.
Honest claims only
We won’t say something is fully compliant unless it’s been tested enough to back that up.
Reasonable adjustments
For employees, applicants, visitors, placement students and people at our events.
In practice
What we commit to.
- Logical headings and meaningful page titles
- Keyboard-friendly navigation and visible focus states where the platform allows
- Good colour contrast, and never colour alone to carry meaning
- Meaningful alt text for informative images
- Layouts that work with zoom and on small screens
- No uncontrollable flashing, autoplay or motion that creates a barrier
- Captions, transcripts or alternatives for important video and audio
The detail
Everything else.
The key parts of the policy, in plain English. The downloadable PDF is the full, controlled version.
Creative production and client work
When accessibility is part of the brief, we plan it from the concept stage, agreeing captions, transcripts, audio description, contrast, reading order and accessible players at project set-up. If accessible versions are requested later, we’ll work constructively to provide them, subject to feasibility and scope.
Reasonable adjustments
Requests are considered individually and respectfully, and may cover working arrangements, equipment, communication formats, physical access, recruitment and events.
How we test
Keyboard testing, zoom and responsive checks, automated checks where useful, manual review of headings, labels and alt text, specialist or screen-reader testing where proportionate, and feedback from people with lived experience where available.
Ownership
The Website Owner keeps this statement accurate; producers agree accessibility requirements within client projects; designers and web content staff receive proportionate guidance.
Continuous improvement
Accessibility isn’t a one-off certificate. We review new components, templates and production processes and improve them when we find barriers.
Laws and guidance this policy follows
- Equality Act 2010
- Web Content Accessibility Guidelines (WCAG) 2.2
- GOV.UK guidance on accessibility requirements and reasonable adjustments
- Client or public-sector accessibility requirements where we work on their behalf
The full document
Accessibility Policy
Version 1.0 · Effective October 2026 · Owner: Managing Directors / Website and Creative Leads
Questions about this policy?
Found something on our site or in our work that’s hard to use? Tell us and we’ll fix it where we can, or get you the information another way.