The Why of Digital Art
As we gear up for our upcoming Digital Art session next week, delivered in collaboration with Framescape, I can't help but reflect on the real magic of this medium. You know, digital art often gets misunderstood and underrated as a skill, but as someone running a company fueled by its unique offerings for businesses, I'm here to share why it's so much more than just art—it's a language that speaks to everyone, crossing borders and connecting souls.
Having worked on countless visual projects for clients and seen the booming growth of this industry, I'm convinced that digital art is just getting started, especially with technology making it more accessible than ever before.
Let's get real, digital art isn't just about creating pretty pictures; it's a powerful tool with countless uses in our modern world. It's like those step-by-step IKEA instructions that make assembling furniture a breeze—digital art communicates complex ideas without any language barriers. It's universal, and that's what makes it so incredible; people from all walks of life can get it.
But its impact doesn't stop there! In education, digital art is a total game-changer. We're talking about enriching textbooks and learning materials with captivating visuals that make learning a wild ride. Whether it's explaining tough scientific concepts or bringing history to life with stunning illustrations, digital art brings the "wow" factor to education. You just need to Look at the popular learning resource BBC Bitesize to see what we mean.
And oh, the feels! Digital art has this amazing ability to hit you right in the heart. It doesn't matter what language you speak or where you come from; a single image can create a bond that unites all of us. We see it in life all the time with good and bad results. That's what makes it an emotional powerhouse—it helps us share experiences, dreams, and stories through visual storytelling.
Luckily for us companies love using it for impactful marketing campaigns, building brand identities, and boosting sales. From eye-catching ads to iconic logos, digital art works some serious magic in shaping how we see products and brands providing massive return on investments for some creative thought.
While digital art has limitless possibilities, it's crucial to understand the "why" behind what we create. It's not just about whipping up some pixels; it's about having the knowledge and insight to make sure it hits the bullseye every time or at least knowing how to mood board, explore, reflect and eventually hit that bullseye everytime.
A drawing is more than lines and colors; it has the power to make you laugh, cry, and think. And as artists, educators, and storytellers, we encourage our clients to join us on a journey to uncover the meaning behind their company, product and story and tackle their communication challenges head-on.
So if you have a 12-16 year old who’s creative, enjoys storytelling and interested in playing around with fun software check out our upcoming summer holiday event next week. We're diving deep into the "why and how" of Digital Art, and we'll be using the awesome free digital painting software, Krita so it can be used on any PC for free. There are a few tickets left, so make sure you sign up here, and spread the word to your friends and family!
Link - https://www.framescapeedu.co.uk/events
See you at the event!
All the best,
Daniel